A new cable news channel for “boomers”

feat_newsmax11__01__970-630x420You may never have heard of this guy (in profile, at least, he looks a bit like Chris Christie don’t you think?), but you will soon. As background, take a look at the company he keeps:

Christopher Ruddy, 49, the chief executive officer and founder of conservative media company Newsmax Media, is giving a tour of his neighborhood in an Acura driven by his chauffeur, Hector. The car heads south on I-95 from West Palm Beach to Boca Raton. It’s the heart of Florida’s Red Belt. Ann Coulter lives a few blocks away—Ruddy spent New Year’s Eve there. Rush Limbaugh is just across the bridge. Donald Trump, David Koch, Patty Mellon Scaife, and a host of other Republican power brokers have homes across the lagoon in Palm Beach. To live among such conservative heavyweights is one reason Ruddy settled in West Palm Beach; the other is that Florida has no state income tax.

Ah yes, no state income tax all those poor rich people might have to pay.

Anyway, he’s starting a new conservative cable news channel, according to Bloomberg Business Week (who probably approve).

And how will this channel be different from the Fox we all know and love?

This June, Ruddy plans to launch NewsmaxTV, a 24-hour cable news channel that will be, he says, a kinder, gentler Fox. “Our goal is to be a little more boomer-oriented, more information-based rather than being vituperative and polarizing”

Well, maybe he’s got something there. In just the last few days, Fox has told its eager audience that:

  • The IRS “scandal” is way worse than Iran-Contra (Brent Bozell)
  • Obama’s “if you want to keep your doctor you can” statement is just as misleading as Condoleezza Rice’s support for “enhanced interrogations,” otherwise known as torture (Sean Hannity)
  • The Ukraine situation started with Benghazi (Lindsey Graham)
  • These days, the KKK is composed of minorities who specialize in making white men’s lives “miserable” (Tucker Carlson)

Hard to make this stuff up. More details here (this is a site called Newshounds, subtitled “We watch Fox so you don’t have to!”)

Apparently Newsmax Media has a large baby-boomer audience. I’d be bemoaning this development (weren’t we going to change the world for the better? I guess we all just got too rich), except that I guess it means Ruddy thinks there are enough baby boomers who are as disgusted with Fox News as I am.



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