When she took over Yahoo, my emails suddenly turned purple. This was the first bad sign. I only use Yahoo for two things: 1) to keep all my junk email, generated when I order things, separate from my Gmail account (which, however, spies on me); and 2) for what used to be called a list-serv, an invitation-only group I moderate that, as a Yahoo Group, was insanely difficult to set up.
I’m interested in news about Yahoo, though, because I used to work with companies trying to turn themselves around which, in my experience, very rarely works.
The second bad sign, a very bad sign, is Mayer’s firing of her C.O.O., a guy she personally recruited from Google, paying him more than she herself made (tell me, would any guy CEO let this happen?). Now she says Yahoo can turn itself around better without him (it took her a whole year to figure this out?).
How embarrassing for both of them. At least he got $109 million for being fired, which maybe makes up for having to read in the Times that he lacked charisma, wasn’t “market-facing” (what a ghastly term), and had a really thick accent, which he probably knew already.
He did like spreadsheets, which is good so he can keep track of all the money they’re paying him for her mistake.
Today it turns out that Asia is Yahoo’s future, so maybe the purple and poor Henrique won’t turn out to be such bad decisions after all. But imagine you’re Melissa, with Asia on your mind, and an intern brings you two logo designs – the one up above, or this one. Which would you choose?
Right. Or wrong, if you were Melissa.