If only Martin Luther hadn’t come along, maybe we could have gotten away with sticking a few presents in some shoes today and calling it a holiday season – over and done with. Christmas could have just been a religious holiday, and if you didn’t care for that sort of thing, you could go to the movies.
But no. Even though he’d gotten rid of all the saints, he was still worried that St. Nicholas was interfering with the true meaning of Christmas (I guess even back then the festivities went on for weeks and weeks). So he created the Christkindl, a little blond-haired angel who brought children presents on Christmas.
And so, oddly enough, we can blame Martin Luther for the commercialization of Christmas.