When my business partner and I started our consulting firm one of the most difficult problems was finding a name. It not only had to stand for what we did, in some way, but also had to be available, i.e. not registered, in our state.
Many mythology books later we came up with Theseus Corporation, since Theseus supposedly inspired the people of Athens to govern themselves (though we had some difficulty explaining to our organizational change workshops why we’d named our company after a serial rapist and murderer).
The corporate naming process does have some pitfalls. Take, for example, the Blackwater security company (founded by a guy aptly named Prince), named for some dark swamp water near the Dismal Swamp, with a logo of a bear claw in a rifle scope. When they ran into some image problems, they changed their name to Xe – a non-descript name if there ever was one. Except: Xe is the chemical symbol for xenon, a colorless, odorless gas which, if it replaced all the oxygen in your room, would asphyxiate you in seconds. Do they know this?
But I digress from this lovely picture of the virgin, symbol of the astrological sign Virgo. If your company were, and I quote:
a leading manufacturer of Ball Valves for Energy and Process / Industrial markets. Virgo was founded by a group of technocrats who continue to own and manage the company. In the past 5 years, Virgo has emerged to be one of the fastest growing valve companies in the world.
why on earth (or in the solar system) would you name it “Virgo Engineers”?